Barbara Cotto is the Director of Procurement, a project at Start Up FIU to increase sales by minority-owned companies to anchor institutions such as universities, hospitals and the government. Prior to joining the Start Up FIU, she directed the Export Consumer Products Division for L’Oréal Caribe. As a Director, she focused on business planning, sales & operations, brand development and distribution. On February 2018, she received the General Manager Excellence Award for her achievements in emerging markets. Prior to L’Oreal she spent over a decade in sales and operations for consumer goods manufacturers such as Kraft, Kellogg’s and The Clorox Company. Barbara earned her master’s degree in Arts with a major on Labor Relations at Interamerican University in San Juan, PR.