Jason Wrobel

Jason Wrobel (aka J-Wro) is a world-renowned leader in vegan cuisine and plant-based nutrition. For nearly 20 years, he has dished up a sublime fusion of food and humor to help people live more vibrant, healthy lives. He focuses on whole foods, natural ingredients and big flavors as the bestselling author of the Hay House cookbook and lifestyle guide, Eaternity: More Than 150 Deliciously Easy Vegan Recipes for a Long, Healthy, Satisfied, Joyful Life.  Jason turns up the heat on powerful, everyday plant-based superfood ingredients proven to increase your longevity and serves them up as mouthwatering culinary masterpieces.

After graduating from the Living Light Culinary Institute, Jason went onto to apprentice with the industry’s finest and most revered talents in New York City, Detroit, the Bay Area and Los Angeles. His career highlights include winning the inaugural World’s Best Raw Vegan Ice Cream Competition and being the first vegan chef in history to present at Pebble Beach Food & Wine.


The healing properties and outrageous tastes of his dishes have rendered his recipes hands-down favorites among celebrity clients, and regular folk alike. J-Wro fans Woody Harrelson, Jeremy Piven, Robin Wright, Sigourney Weaver, John C. Reilly, Flea, Steve Buscemi, Isabelle Adjani and Russell Simmons rave about his delicious and innovative creations.

Jason’s Cooking Channel show, How to Live to 100, was the first primetime plant-based cooking series in television history, which has taught millions of people worldwide how to prepare easy and nutritious vegan dishes at home. He also hosts the popular YouTube channel The J-Wro Show showcasing healthy recipes, lifestyle transformation tips and conscious comedy.

Most recently, he is offering lifestyle coaching, wellpreneur mentorship and plant-based nutritional support with his My Healthy Hustle brand of online courses and digital training products and is currently working on his second book with Hay House.

Keep up with his exploits online at JasonWrobel.com or @JasonWrobel on social media.