Joe Cross - "Joe the Juicer"
for Imagine Farms


Joe Cross is a filmmaker, entrepreneur, author and wellness advocate. He directed, produced and was the subject of the award-winning documentary “Fat, Sick & Nearly Dead.” His second documentary film, “Fat, Sick & Nearly Dead 2,” focuses on how to stay healthy in an unhealthy world and his latest film “The Kids Menu,” looks at the childhood obesity crisis and forward-thinking efforts to build kids’ and families’ confidence around healthy food.


As a celebrated health and wellness leader, Joe Cross inspires others to get healthy and lose weight through juicing and eating more plants and vegetables. Joe transformed from being obese and sick with a crippling autoimmune disease to losing weight and feeling his best during a 60-day juice fast, which he named a “Reboot.”