Jorge Roza - Director of Marketing for Quirch Foods. Over the past 7 years, Jorge has directed the company marketing and brand positioning for their retail food brands. Jorge has helped solidify the company positioning and has implemented and driven the company profile through a strong acknowledgement of B2B and B2C marketing.
Jorge Roza is an award-winning creative with over 23 years’ experience in U.S. Hispanic and Latin American markets. Throughout his career, he’s held creative/art direction positions at BBDO Latina America, Accent Marketing, Imagen the Marketing Agency, Publicaciones Creativas (Puerto Rico), and the Yellow Butterfly Project before going on his own to start his own marketing firm, Idesign Group in 2003.
Jorge has led marketing campaigns for some of the world’s leading brands including Chiquita, Visa International, Discovery Networks Latin America, FedEx Latin America, Pepsi Latin America and Panamei Seafood. His experience as a director for such a vast group of clients/brands has allowed him to be flexible to markets and medias allowing his versatility to expand into international markets. From brand development and consumer product launches, to ad campaigns, social media campaign, corporate identity development, and brand management, Jorge continues to drive key marketing initiatives with success in Miami and in both the Hispanic and General Markets