Sarah Kate Watson-Baik


Sarah is a conscious influencer who brings together her broad experiences to inspire women to live a less-toxic lifestyle and be stylish doing it. Originally from Northern California, Sarah spent formative years studying art, design, and sociology at Central St. Martin’s and Goldsmith’s colleges in London, England. She then went on to live in Seoul, South Korea for 11 years where she became well known for her work in fashion, beauty, nightlife, and television. She is best recognized internationally for co-hosting the TV program K-Style which promoted Korean trends to a global audience.

After losing her mother to cancer and becoming a mother herself, she followed her holistic intuition and detoxed her beauty routine, diet, and home of toxic materials. She currently lives in Miami with her husband (Korean shipping container architect Jiwon Baik) and young daughter Luna. With her social media, she shares about anti-aging skincare using green beauty, slow/ethical fashion, conscious parenting, and their multicultural family lifestyle. She can be found at @urbanwit on Instagram and YouTube.