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Ripple Debuts New Vegan Protein Line at Targets Nationwide

This week, vegan brand Ripple Foods will launch a new line, Ripple Nutrition, exclusively at Target stores nationwide.

The line is formulated with the brand’s proprietary pea-based protein, Rippetin, which is featured in shelf-stable shakes (available in chocolate and vanilla flavors) and protein powder in three flavors: vanilla, unflavored, and vegetable-enhanced Protein + Greens.

“For too long, plant-based protein shakes and powders have been chalky and gritty, and we’re thrilled to provide consumers with a new alternative that is the best-tasting dairy-free nutritional supplement on shelves today,” Ripple co-founder Adam Lowry told VegNews.

Earlier this year, Ripple closed a $65 million investment round and expanded its product line, which currently includes plant-based milk, vegan Greek-style yogurt, and dairy-free half-and-half.

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